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浙江省2002年7月高等教育自学考试外刊经贸知识选读试题
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增大字体Ⅰ.常用词语的英译汉(每个词组1分，共10分)
Put the following phrases into Chinese.
1.trade fairs and exhibitions
2.intellectual property right
3.trade procedure
4.export quota
5.(government)procurement
6.European integration
7.Export Commodity Fair
8.countervailing duty
9.fledgling industries
10.deinflationary policies
Ⅱ.常用词语的汉译英(每个词组1分，共10分)
Put the following phrases into English.
1.外商独资
2.自然资源
3.国内生产总值
4.供需
5.市场导向
6.商业周期
7.质量证书
8.贸易逆差
9.市场力量
10.经常项目
Ⅲ.正误判断题(每题2分，共10分)
Read the following passage and decide whether the satements are ture or false.
What Is Market
The world market is used in a number of ways.There is a stock market and an automobile market,a retail market for furniture and a wholesale market for furniture.One person may be going to the market;another may plan to market a product.What,then is market?A market may be defined as a place where buyers and sellers meet,goods or services are offered for sale,and transfers of ownership occur.A market may also be defined as the demand made by a certain group of potential buyers for a good or service.For instance,there is a farm marker for petroleum(石油)products.The terms market and demand are often used interchangeably;they may also be used jointly as market demand.
These definitions are not sufficiently precise to be useful to us here.For business purposes we define a market as people or organizations with wants(needs) to satisfy,money to spend, and the willingness to spend it.Thus in the market demand for any given product or service,there are three factors to consider—people or organizations with wants(needs),their purchasing power,and their buying behavior. 转贴于：自学考试_博学在线
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Ⅳ.单项选择题(每题2分，共20分)
Choose one answer that best explains the underlined part or what is required in the following statements.
1.In April,the EC imposed a ban on livestock,meat,and dairy products from 18 eastern countries following an outbreak of hoof and mouth disease in Croatia.( )
A.levied a high tariff B.adopted quota system
C.limited the import volume D.shut out imports
2.Hire a commission buying agent who finds sources abroad on behalf of the principal.( )
A.head of an educational institution B.person who commits a crime
C.main actor or performer D.one who employs another to act as his agent
3.An in-ouse service gives managers direct contact with foreign suppliers, an advantage to a firm that has a large volume of overseas purchasing.( )
A.a business carried on in shelter,not in open
B.a deal concluded in one's own country
C.an entertainments given to suppliers
D.a negotiation with the supplier in one's own company
4.But it often allows the purchaser a say in product specifications.( )
A.revision to his requirements B.room for bargaining
C.right to decide D.presentation of complaint
5.It is also the only way to ensure product exclusivity.( )
A.right of only sale of a product,not shared by others
B.a competitive edge in sale of a product
C.an advantage over other firms in sale of a product
D.a small number of a product only
6.Direct buying enables companies to do a better job of product development with key vendors.( )
A.producers B.sellers
C.consumers D.buyers
7.Officials on both sides were optimistic that a deal on farming,which would unlock the rest of the round,was within reach.( )
A.solve B.open
C.tighten D.close转贴于：自学考试_博学在线
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8.Sony had to shrink 2,000 components into a space onequarter the size they occupy in a conventional camcorder.( )
A.condense B.add up to
C.leave off D.make lighter
9.With a target to aim at,the coverers know that the innovation is at least technically feasible.( )
A.strong B.stable
C.advanced D.possible
10.Tourists enterprises and any other service industry outside the zone are not entitled to any special status.( )
A.have no power to B.are not interested in
C.have no right to D.are not obliged to
Ⅴ.英译汉(每题4分，共40分)
Translate the following sentences into Chinese.
1.We will also implement the “going out” strategy,encouraging viable enterprises to invest abroad.This will enable us to take advantage of both the domestic and international markets.
2.After China joins the WTO,consumers on the mainland will start to find more choices in their shops,including many new items from overseas.
3.International marketing is important because the world has become globalized.International marketing takes place all around us every day, and has a major effect on our lives.
4.Technology transfer is the transfer of systematic knowledge for the manufacture of a product,for the application of a process,or for the rendering of a service.The elements of the transfer are “human ware”,“soft ware”and “hard w\are”.
5.Foreign direct investment tends to transfer assets from the developed world to the developing world.But the pattern is not entirely simple.
6.We are not safely beyond a backlash against the new world of competition.
7.Hong Kong and Korea didn'
