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1995年全国硕士研究生考试英语试卷及答案
There is one more point I feel I ought to touch on. Recently I heard a well-known television
personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive——advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51 . By the first sentence of the passage the author means that__.
(A) he is fairly familiar with the cost of advertising
(B) everybody knows well that advertising is money consuming
(C) advertising costs money like everything else
(D) it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
(A) Securing greater fame. (C) Enhancing living standards.
(B) Providing more jobs. (D) Reducing newspaper cost.
53 . The author deems that the well-known TV personality is_.
(A) very precise in passing his judgement on advertising
(B) interested in nothing but the buyers' attention
(C) correct in telling the difference between persuasion and information
(D) obviously partial in his views on advertising
54. In the author's opinton,__.
(A) advertising can seldom bring material benefit to man by providing
(B) advertising informs people of new ideas rather than wins them over
(C) there is nothing wrong with advertising in persuading the buyer
(D) the buyer is not interested in getting information from an advenisement 转贴于:博学在线_考研
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Passage 2
There are two basic ways to see growth: one as a product, the other as a process. People have generally viewed personal growth as an external result or product that can easily be identified and measured. The worker who gets a promotion, the student whose grades improve, the foreigner who learns a new language-all these are examples of people who have measurable results to show for their efforts.
By contrast, the process of personal growth is much more difficult to determine, since by definition it is a journey and not the specific signposts or landmarks along the way.The process is not the road itsetf, but rather the attitudes and feellings people have, their caution or courge, as they encounter new experiences and unexpected obstacles. In this process ,the journey never really ends; there are always new ways to experience the world, new ideas to try, new challenges to accept .
In order to grow, to travel new roads, people need to have a willingness to take risks, to confront the unknown, and to accept the possibility that they may "fail"at first. How we see our-selves as we try a new way of being is essential to our abitity to grow. Do we perceive ourselves as quick and curious? If so, then we tend to take more chances and to be more open to unfamiliar experiences. Do we think we're shy and indecisive? Then our sense of timidity can cause us to hesitate, to move slowly, and not to take a step until we know the ground is safe. Do we thiQk we're slow to adapt to change or that we' re not smart enough to cope with a new challenge? Then we are likely to take a more passive role or not try at all.
These feelings of insecurity and self-doubt are both unavoidable and necessary if we are to change and grow. If we do not confront and overcome these internal fears and doubts, if we protect ourselves too much, then we cease to grow. We become trapped inside a shell of our own making .
55 . A person is generally believed to achieve personal growth then__.
(A) he has given up his smoking habit
(B) he has made great efforts in his work
(C) he is keen on leaming anything new
(D) he has tried to determine where he is on his journey
56. In the author' s eyes, one who views personal growth as a process would__.
(A) succeed in climbing up the social ladder
(B) judge his ability to glow from his own achievements
(C) face difficulties and take up challenges
(D) aim high and reach his goal each time
57. When the author says "a new way of being" (line 3, para. 3) he is referring to__.
(A) a new approach to experiencing the world (C) a new method of perceiving ourselves
(B) a new way of taking risks (D) a new system of adaptation to change
58. For personal growth ,the author advocates all of the following except_.
(A) curiosity about more chances ( C) open-mindedness to new experiences
(B) promptness in self-adaptation (D) avoidance of intemal fears and doubts 转贴于:博学在线_考研
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