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2002年四级英语考试最新模拟试题（四）(1)
Part II Reading Comprehension (35 minutes)
Directions:There are four reading passages in this part. Each passage is followed by some questions. For each question there are four suggested answers marked A,B,C and D. You should choose the One best answer and blacken the corresponding letter on the ANSWER SHEET with a pencil.
Passage 1
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $ 1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an “official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald's and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400 000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says:“If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I'm going to go with Carl because that's the authentic link." Nike's strategy is hard to argue with - instead of sponsoring the Olympics, it sponsors Olympians.
Yet even Nike wants a piece of the Atlantic action. Along with some other nonsponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it's another Olympic event.
1. By “official vehicles", the author means .
A. automobiles for Olympic officials
B. automobiles used in official occasion
C. automobiles that the Olympic participants must drive
D. automobiles that allowe
共9 1 gnificant international activity. Instead of or along with candy, the children collect money for UNICEF (United Nations International Children's Emergency Fund). This special collection of money by children for needy children throughout the world is known as “UNICEF Trick of Treat". Begun only recently, it results in several million dollars each year contributed to UNICEF. The collection box is orange, reminiscent of the pumpkin.
6. What cloes Holloween originate from?
A. a chilolren's day
B. a trick or treat
C. a religious day
D. a day for UNI CEF
7. Which of the following is not mentioned some years ago how the children celebrate the Halloween?
A. Dressing up in strange and frightening costumes and playing tricks on one's neighbors friends.
B. Ringing door bells.
C. Throwing bits of corn on the window panes.
D. Dressing up in the best holiday clothes.
8. Which of the following is not used in the Halloween celebration?
A. Pumpkin
B. Candle
C. Costume
D. Flower
9. Why do the children collect money in the Halloween?
A. They love money.
B. They want to get enough money to buy themselves candy.
C. The adults are willing to give them money.
D. They want to help other children.
10. What is the symbol of Halloween?
A. Pumpkin.
B. Candle.
C. Laughter
D. Money.
Passage 3
International airlines have rediscovered the business travelers, the man or woman who regularly jets from country to country as part of the job. This does not necessarily mean that airlines ever abandoned their business travelers. Indeed, companies like Lufthansa and Swissair would rightly argue that they have always catered best for the executive class passengers. But many lines could be accused of concentrating too heavily in the recent past on attracting passengers by volume, often at the expense of regular travelers. Too often, they have seemed geared for quantity rather than quality. Operating a major airline in the 1980s is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back end of their wide-bodied jets with low fare passengers, without forgetting that the front end should be filled with people who pay substantially more for their tickets.
It is no coincidence that the two major airline bankruptcies in 1982 were among the companies specializing in cheap flights. But low fares require consistently
共9 full aircraft to make flights economically viable, and in the recent recession the volume of t
Directions:There are four reading passages in this part. Each passage is followed by some questions. For each question there are four suggested answers marked A,B,C and D. You should choose the One best answer and blacken the corresponding letter on the ANSWER SHEET with a pencil.
Passage 1
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $ 1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an “official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald's and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400 000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says:“If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I'm going to go with Carl because that's the authentic link." Nike's strategy is hard to argue with - instead of sponsoring the Olympics, it sponsors Olympians.
Yet even Nike wants a piece of the Atlantic action. Along with some other nonsponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it's another Olympic event.
1. By “official vehicles", the author means .
A. automobiles for Olympic officials
B. automobiles used in official occasion
C. automobiles that the Olympic participants must drive
D. automobiles that allowe
共9 1 gnificant international activity. Instead of or along with candy, the children collect money for UNICEF (United Nations International Children's Emergency Fund). This special collection of money by children for needy children throughout the world is known as “UNICEF Trick of Treat". Begun only recently, it results in several million dollars each year contributed to UNICEF. The collection box is orange, reminiscent of the pumpkin.
6. What cloes Holloween originate from?
A. a chilolren's day
B. a trick or treat
C. a religious day
D. a day for UNI CEF
7. Which of the following is not mentioned some years ago how the children celebrate the Halloween?
A. Dressing up in strange and frightening costumes and playing tricks on one's neighbors friends.
B. Ringing door bells.
C. Throwing bits of corn on the window panes.
D. Dressing up in the best holiday clothes.
8. Which of the following is not used in the Halloween celebration?
A. Pumpkin
B. Candle
C. Costume
D. Flower
9. Why do the children collect money in the Halloween?
A. They love money.
B. They want to get enough money to buy themselves candy.
C. The adults are willing to give them money.
D. They want to help other children.
10. What is the symbol of Halloween?
A. Pumpkin.
B. Candle.
C. Laughter
D. Money.
Passage 3
International airlines have rediscovered the business travelers, the man or woman who regularly jets from country to country as part of the job. This does not necessarily mean that airlines ever abandoned their business travelers. Indeed, companies like Lufthansa and Swissair would rightly argue that they have always catered best for the executive class passengers. But many lines could be accused of concentrating too heavily in the recent past on attracting passengers by volume, often at the expense of regular travelers. Too often, they have seemed geared for quantity rather than quality. Operating a major airline in the 1980s is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back end of their wide-bodied jets with low fare passengers, without forgetting that the front end should be filled with people who pay substantially more for their tickets.
It is no coincidence that the two major airline bankruptcies in 1982 were among the companies specializing in cheap flights. But low fares require consistently
共9 full aircraft to make flights economically viable, and in the recent recession the volume of t
